Articles from Smartly

ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry’s most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery.

Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital advertising’s toughest challenges: understanding what’s working, where, and why, while the campaign is still live.

Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly’s industry-leading approach.

Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and conducted by Forrester Consulting. The study highlights that 73% of marketers plan to increase their conversational commerce investments by up to 50% over the next two years.

Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Forrester evaluation, “Smartly strategically unifies workflows to produce, personalize, and measure creative, negating various point solutions.” “To us, this recognition validates our unwavering dedication to providing creative advertising technology that fuels the success of all stakeholders in the advertising ecosystem,” said Laura Desmond, CEO, Smartly. “We believe our placement as a leader in the Forrester Wave underscores our commitment to transforming advertising with AI-driven technology that unifies creative, media, and intelligence for high-impact results.”

Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, 2024, at Skylight at Essex Crossing in New York City, ADVANCE will convene industry leaders – brand executives, advertisers, and innovators – at the intersection of social, commerce, technology, and storytelling.

Smartly, the AI-powered advertising technology company transforming ad experiences for brands and consumers, today released its inaugural digital creative report, "The State of Digital Creative: What Do Consumers Really Want From Ads?” The global research reveals consumers’ creative preferences and ad engagement, offering insights for marketers seeking to optimize their creative strategies across the marketing funnel.

Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms.