Americans are Urged to Cut Nitrates on National Nitrate Awareness Day and During Monthlong No Nitrates Campaign in November
On the inaugural National Nitrate Awareness Day, a coalition of healthcare professionals, food advocates, and brands committed to clean-label eating, today recognized the launch of No Nitrates November, a first-of-its-kind national movement urging Americans to cut out nitrates and nitrites from their diets for 30 days. Found in everything from bacon and hot dogs to cured deli meats, these additives are linked to serious health risks yet remain hidden in many everyday foods. No Nitrates November invites people to make small, conscious changes that can support long-term wellness while calling on the food industry for greater transparency in food labeling and improved consumer education.
Prime Roots Launches First Plant-Based Whole Cut Deli Meats That Meat Eaters Chose Over Traditional Meat in Blind Taste Tests
After seven years of research and development, Prime Roots, the Berkeley-based pioneer in clean-label plant-based meats, has announced a major leap forward in the deli category. Using proprietary mycelium-based whole food protein, Prime Roots is now offering a new line of upgraded plant-based deli meats that are sliced fresh at the deli counter and—according to third-party blind taste tests—are preferred by a majority of meat eaters who would switch to Prime Roots over conventional deli meats.
