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Articles from ESW

Microsoft’s Xbox Partners with ESW to Expand Design Lab into 27 Countries
Microsoft’s Xbox Design Lab, a service that lets customers design their own personalized Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers, has relaunched and expanded distribution into 27 countries through its new partnership with ESW, the worldwide leader in ecommerce. 
By ESW · Via Business Wire · November 17, 2025
ESW Launches Agentic Hub to Power the Next Era of Global Commerce with Agentic AI
ESW, the leading global direct-to-consumer (DTC) ecommerce provider, today announced Agentic Hub, a new Agentic AI platform built to power intelligent, autonomous commerce experiences and operations across global markets. Launching in early 2026, the platform will enable brands to operate and adapt in real time through self-learning AI systems. Early preview and partner engagement is planned for December 2025.
By ESW · Via Business Wire · October 30, 2025
ESW to Work with Shopify to Power International Commerce for Enterprise Brands
ESW, the worldwide leader in international ecommerce, today announced a strategic agreement with Shopify, the leading global commerce company that provides essential internet infrastructure for commerce, to empower enterprise brands and retailers to scale, localize, and optimize their ecommerce presence in more than 200 markets worldwide.
By ESW · Via Business Wire · September 8, 2025
Sixty Percent of Consumers Will Abandon Purchases If Prices Rise Beyond 10% Due to Tariffs, According to New Study
Six in ten U.S. consumers will not absorb more than a 10% increase in pricing due to tariffs, according to new data from ESW, the worldwide leader in ecommerce. The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards, and transparent communication about price increases in exchange for higher tariff-induced costs.
By ESW · Via Business Wire · June 5, 2025
ESW Achieves MACH Certification and Joins the MACH Alliance
ESW, the worldwide leader in ecommerce, announced today that it has achieved MACH certification and became a member of the MACH Alliance. The MACH Alliance, a not-for-profit industry body, advocates for open and best-of-breed enterprise technology ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. ESW helps leading brands and retailers grow their businesses worldwide and is now the only cross-border commerce solution to become a member of the MACH Alliance.
By ESW · Via Business Wire · March 24, 2025
ESW Appoints Tonia Luykx as Chief Revenue Officer
ESW, the worldwide leader in ecommerce, today announced the appointment of Tonia Luykx as Chief Revenue Officer (CRO). Previously, Luykx served as CRO of Xeneta, the creators of the world’s largest freight intelligence and analytics platform. She will be based in ESW’s Dublin headquarters and report directly to Chief Executive Officer Eric Eichmann.
By ESW · Via Business Wire · January 30, 2025
Holiday Budgets to Increase Overall, But High Prices on Essentials Still Drive Spending Cutbacks, According to Nearly Half of Shoppers
Holiday budgets are increasing overall, yet half of all consumers who say they are cutting back this year will do so due to the high cost of essentials, according to a new survey from ESW, the worldwide leader in direct-to-consumer (DTC) ecommerce. Sixty-one percent of consumers said they would spend more than $600 this year, compared to 48% last year. However, among consumers who said they will reduce spending, 47% cited high prices on everyday items such as groceries and gasoline as the reason they will spend less for the 2024 holiday season.
By ESW · Via Business Wire · October 7, 2024
US Consumers’ 2024 Sustainability Score Declines and Lags the Global Average, According to New Report
US consumers are less sustainably minded than they were just a year ago, according to a new Global Voices survey from ESW, the world’s leading direct-to-consumer (DTC) ecommerce company. Scoring just 49 this year versus 51 in 2023, the US also lags the global mean, which is 55. The report also reveals that some emerging markets are more concerned about sustainability than their counterparts in more economically mature markets. For example, India (75), the United Arab Emirates (74), China (70), and Mexico (67) topped the list, with Japan (32), Germany (46), UK (46), Switzerland (48), and Canada (48) all coming in with the lowest sustainability scores.
By ESW · Via Business Wire · April 19, 2024
ESW Joins Adobe Technology Partner Program As Gold Partner
ESW, a global direct-to-consumer (DTC) ecommerce company, today announced it is now a Gold Partner in Adobe’s Technology Partner Program. This partnership will empower Adobe Commerce merchants to scale their direct-to-consumer (DTC) businesses to more than 200 countries internationally.
By ESW · Via Business Wire · November 16, 2023
ESW Appoints Kelly as Co-Chairman and Eichmann as CEO as it Targets Next Phase of Growth
Global ecommerce provider ESW (formerly eShopWorld) is pleased to announce strategic leadership appointments. Tommy Kelly, Founder and current CEO, will assume the role of Co-Chairman alongside Marc Pontet, CEO of Asendia – ESW’s owner. Eric Eichmann will join as ESW's new CEO. These appointments mark a deliberate succession plan to steer ESW towards its next phase of growth in the global ecommerce landscape.
By ESW · Via Business Wire · July 20, 2023
ESW Named as commercetools Technology Partner
ESW, the global direct-to-consumer (DTC) ecommerce leader, today announced its status as an official solution partner to commercetools, the leading provider of composable commerce, enabling its community of merchants to rapidly deploy capital light, hyper-localized DTC experiences in more than 200 global markets.
By ESW · Via Business Wire · April 25, 2023
Millennials Will Lead Global Ecommerce Spending in 2023, New Study Reveals
Millennial consumers prefer online versus in-store shopping, according to new data released today by ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company. In its most recent Global Voices Survey, more than 27% of Millennial shoppers say they will spend significantly more online and less in-store this year across categories including health & beauty, luxury, apparel & footwear, and consumer electronics. The study also revealed that nearly 73% of Millennial shoppers plan to spend the same or more online in 2023, which will make this cohort the leader in global ecommerce spending this year.
By ESW · Via Business Wire · March 24, 2023
ESW Now Available in the Microsoft Azure Marketplace
ESW, one of the world’s leading global Direct-to-Consumer (DTC) ecommerce solutions providers, today announced its availability in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. ESW customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.
By ESW · Via Business Wire · March 23, 2023
Michael Malul London Partners with ESW to Launch DTC Ecommerce Experience for International Consumers, Overcoming ‘Dangerous Goods’ Distinction for Fragrances
ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company, today announced its partnership with Michael Malul London to launch international DTC ecommerce capabilities for the brand. Through this partnership, Michael Malul London will be able to ship to 24 countries across Europe, the UK, and the US. ESW’s localization allows brands to overcome the ‘dangerous goods’ distinction related to international fragrance shipping of fragrances, which is a key opportunity for enabling greater global commerce for the fragrance industry overall.
By ESW · Via Business Wire · March 16, 2023
ESW Named BigCommerce Preferred Technology Partner
ESW today announced it has been named a BigCommerce Preferred Technology Partner, providing tens of thousands of BigCommerce merchants access to ESW’s direct-to-consumer (DTC) global ecommerce solutions. Beginning today, BigCommerce customers can integrate ESW’s service through the BigCommerce App Marketplace.
By ESW · Via Business Wire · January 11, 2023
ESW Expands Services Into Consumer Electronics, Gaming, and Software Categories and Names Chad T. Johnson to Lead Practice
ESW, the world’s leading global Direct-to-Consumer (DTC) ecommerce company today announced its expansion into the consumer electronics, gaming, and software businesses. With its recent acquisition of Scalefast, ESW has added clients, including Logitech, Tile, Square Enix, and Hasbro to its robust portfolio of apparel, accessories, luxury, and cosmetics brands. As part of this new strategy, ESW announced that it has appointed Chad T. Johnson as Vice President of Sales, Electronics, Gaming, and Digital, a new role that will be a key component to accelerating ESW’s growth in these categories. Johnson will report to ESW Chief Commercial Officer for the Americas, Ahmed Naiem.
By ESW · Via Business Wire · December 13, 2022
ESW Completes Acquisition of Scalefast
ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company, announced today that it had successfully completed its previously announced acquisition of Scalefast, a Los Angeles-based, end-to-end ecommerce solution provider.
By ESW · Via Business Wire · June 23, 2022
ESW to Acquire Complementary Ecommerce Platform Scalefast
ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company, announced today that it has agreed to acquire Scalefast, a Los Angeles–based, end-to-end ecommerce solution provider. Subject to customary approvals, the transaction is expected to close by mid-year 2022.
By ESW · Via Business Wire · May 9, 2022
ESW Announces Groundbreaking Alliance with UPS to Offer Brands Faster Direct-to-Consumer Ecommerce Access in International Markets
ESW, the leading global direct-to-consumer (DTC) ecommerce company, today announced an agreement with UPS (NYSE: UPS) that will provide integrated international ecommerce and shipping capabilities for brands aiming to accelerate their direct-to-consumer (DTC) expansion, enabling them to be more effective at reaching global consumers via cross-border ecommerce. Through this new bundled offering, UPS customers and ESW clients will see significant capabilities to deeply localize their online shopping experience and leverage UPS’s global transportation and customs brokerage platform for delivery.
By ESW · Via Business Wire · March 28, 2022
ESW Announces 100% Carbon Neutral International Shipping, Offering Ecommerce Brands Sustainable Deliveries from First to Last Mile
ESW (formerly eShopWorld), the world’s leading global direct-to-consumer (DTC) ecommerce company, today announced that it will provide 100% carbon neutral shipping to its clients, which include Gucci, Kering, Abercrombie & Fitch, LK Bennett, J. Crew, and other leading brands. The carbon neutral promise extends beyond just transcontinental air freight to include first, middle, and last mile deliveries.
By ESW · Via Business Wire · February 15, 2022
ESW Names Noelle Burke Chief People Officer and Plans to Create 500 New Jobs
ESW (formerly eShopWorld), the world’s leading global direct-to-consumer (DTC) ecommerce company, today announced the appointment of Noelle Burke as Chief People Officer along with its plans to create more than 500 new jobs. ESW’s revenues are set to reach $1.5 billion this year and the company expects that figure to grow to $5 billion within 3 to 5 years, when its headcount will rise to more than 1,100. The company has seen significant growth and demand this year, adding more than 20 new global brands to its partner roster, including Gucci, Kering, EBEL, Olivia Burton, The Irish Store, Rossignol, Abercrombie & Fitch and J.Crew. In addition to creating new jobs, the company will support scalability by continuing to invest in sustainability, R&D, data analytics and technology development and by an expanding its office presence in New York, Singapore, France, Italy, the UK and Germany.
By ESW · Via Business Wire · December 13, 2021