Peachtree Group Broadens Private Credit Reach with Targeted $200 Million Commitment to The Briad Group’s Multi-Brand Convenience Store Developments

Peachtree Group ("Peachtree") announced it is leveraging its private credit lending platform to expand into the convenience and fuel retail sector, targeting up to $200 million to the Livingston, N.J.-based The Briad Group ("Briad") for the development and acquisition of new sites.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251117657409/en/

Peachtree Group is leveraging its private credit lending platform to expand into the convenience and fuel retail sector, targeting up to $200 million to The Briad Group for the development and acquisition of new sites, including two to four Circle K convenience store and mini-travel center projects (pictured) annually over the next several years.

The financing arrangement will support two to four Circle K convenience store and mini-travel center projects annually over the next several years. Each location, approximately 7,000 square feet, is designed as a multi-brand concept that combines fuel, convenience retail and nationally recognized quick-service restaurants such as Wendy's, Dunkin', Jimmy John's and Buffalo Wild Wings Go.

"This initiative reflects the strength of our private credit platform and the value we bring as a capital partner," said Greg Friedman, CEO of Peachtree. "By providing flexible financing to experienced operators like The Briad Group, we can help accelerate its growth while creating durable assets that generate strong, risk-adjusted returns for our investors."

Peachtree has already closed its first convenience store with a Circle K development financing with Briad in Binghamton, N.Y., for a Wendy’s and Dunkin’-anchored mini-travel center. The building is uniquely designed with two drive-thru lanes to support both nationally recognized quick-service restaurants.

The project demonstrates the company's ability to fund ground-up development in a sector where freestanding quick-service new builds have become increasingly difficult to begin under current economic conditions.

This financing supports, in part, Briad's recently announced agreement with Circle K to more than double the brand's presence in the Empire State. Under the deal, Briad will open 40 franchised Circle K stores across Upstate New York, adding to Circle K's existing base of about 30 locations statewide.

Peachtree and Briad share a long-standing relationship that spans more than a decade. Since 1999, Peachtree has provided Briad with more than $100 million in financing for hotel ground-up developments within the Marriott and Hilton family of brands, a foundation that underscores the trust and alignment behind this latest initiative.

“We have known and worked with the Peachtree team for years, creating a shared vision based on trust,” said Brad Honigfeld, CEO of The Briad Group. “They understand our business and our growth strategy, and their ability to provide flexible capital makes them the ideal partner as we expand our footprint with Circle K across New York.”

About Peachtree Group

Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

About The Briad Group®

Headquartered in Livingston, New Jersey, The Briad Group® is one of the fastest-growing hospitality and retail developers in the U.S. The Briad Group’s® entities are licensed franchisees for Wendy’s®, Circle K® Stores, Inc.®, Marriott®, Hilton®, and Inspire Brands — including Dunkin’® and Buffalo To Go®. Over the past decade, Briad has developed, operated, and managed more than 200 restaurants and built 40 hotel properties totaling 5,000+ rooms across the tri-state area.

For more information, visit www.briad.com.

About Circle K

Circle K is a global leader in convenience and fuel retail, operating in more than 30 countries and territories under the flagship banner. Founded in 1951 in El Paso, Texas, Circle K was acquired by Canadian convenience-store operator Alimentation Couche‑Tard in 2003 and, since 2015, has been positioned as the group’s primary international brand. With a network of over 14,000 stores worldwide, Circle K is dedicated to making customers’ lives a little easier every day. The company offers a wide range of products and services — from fresh food, coffee and snacks to fuel, car-wash services, fleet cards and EV-charging — all delivered with the speed and convenience today’s customers expect.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251117657409/en/

Peachtree Group is expanding into the convenience and fuel retail sector, targeting up to $200 million to The Briad Group for new sites.